Uses and audiences, give examples and analyse. Describe and evaluate, the work key is who are the audiences. Chose 3 examples:

Feature Film – An example of an animated feature film is ‘Kung Fu Panda’. This is an entertaining action film which is typically aimed at younger children, however it is also considered to be a family film. A feature film animation is solely used to entertain people with a story, plot and characters. Typically, this genre of animation is aimed at children roughly between 8-12 year old's. This is because they usually use bright colours and a lot of action, all used to grab the audience’s attention and keep them watching. Kung Fu Panda’s methods of keeping their audience interested is using animals as their characters. This puts the children in awe because there is no other film like this, hence keeping them interested and on edge. Another similar animated feature film is ‘Ice Age’. They use the same style of animals and humour to keep their younger audience interested.

 Advertising – One example of an animated advert is the Oreo advertisement. The purpose of this advert is to persuade its audience as the company is aiming to sell their product. This is a different style of advert compared to the usual advert which is displayed on television. This advert is aimed at two completely different audiences. One of the audience is children aged roughly 6-12 because it has a catchy song which would get stuck in the children’s head, making them ask the parents to buy the product. Also, they use very bright colours to catch the attention of the children. Compared to an advert like the ‘Garnier Hair Advert’ the Oreo advert would catch the child’s attention much faster because the advert looks much more interesting to them. The other audience that this would appeal to is adults. This is because the song would get stuck in their head, persuading them to buy the product. A benefit of having an animated advertisement is that it is very unique. There is not a lot of animated adverts aired on TV so a well-made animated advert is likely to attract a lot more viewers compared to a standard advert, similar to other companies.


Websites – one example of a website that I found with very clever animations was http://www.species-in-pieces.com/#. This website uses incredibly interactive animations in order to retain its audience. I would say that this websites audience is older people. The reason why I say this is because the websites aim is to inform its audience about endangered animals which is a topic that younger children do not really understand. Websites that are heavily animated tend to retain their audience because it is very different to every other static website that is on the internet. As the website is so unique, it makes the experience of browsing the website very enjoyable for the user. This is why they have a solid audience. It doesn’t matter what the website is about, as long as their service is enjoyable for their audience to use, then they will keep a solid audience.