Task 2: The characteristics of stop motion animation

For this part of the presentation you must critically analyse the characteristics and purpose of stop motion animation

Purpose (examples of all three required who are the audiences)

Educate – some animations aim to educate their audience with their animations and their story behind. The audience that they target is younger viewers, for example under 10-year-old children. The reason I think this is because the animations often have much brighter colours when the viewers decrease in age. This is because children are much more interested in colours than plot and story. An example of an educative animation is ‘Dora the Explorer’. This is a good example because the animators use very bright colours to gain the children’s interest, then they ask questions and educate viewers through the plot of the animation.

Inform – there are some animations that aim to inform their audience. I believe this has the same audience as the Educating bracket because they are aiming to do roughly the same thing. An example of an animation that informs its audience is ‘Charley Says’ which is an animation used to tell young children what and what not to do. They use bright colours to target their younger audience and get their attention. Also, they use much more childish language like ‘Mummy’ and ‘Daddy’ so the children understand what the animation is saying.

Entertain – most animations aim to entertain their viewers and these are usually the most popular animations that people talk about. Some of these examples are ‘Shrek’, ‘The Incredible’s’ and ‘Cloudy with a chance of meatballs’. These animations are aimed more towards the entire family, parents as well as children. The reason for this is because they include content that adults will enjoy too, usually a lot of action and adventure. The animation usually has less bright colours but still appeal to the children, while still appealing to their parents.